Honestly, so easy to sign up. I was a little apprehensive as had never heard of Initio, but it was recommended on MoneyHub NZ. The process is easy, although I put the wrong date in to start the policy, customer service were amazing to deal with, fast and helped fix my error in a matter of minutes. I am also a huge shop arounder and for House and Contents together Initio came out cheaper than 4 other major insurers and the policy wordings benefit my family a lot more.