Great at insurance, even better to work for
(just ask our team)
We’re stoked to share that initio has been named one of the Top Insurance Employers of 2025 in Australia and New Zealand. This recognition is awarded by Insurance Business to the best insurance providers to work for, and we made the cut in the “less than 100 employees” category.
It’s a bit of a big deal. Mostly because it’s based on what our people think, not just what we say in job ads or onboarding packs.
So, how do you win?
It wasn’t just about who has the best snacks (although, shout out to our endless supply of choccy biscuits). The process involved our team anonymously rating initio across things like:
- Company culture
- Flexibility and autonomy
- Personal and professional development
- Genuine inclusion and wellbeing
- Whether people feel heard (and whether it actually leads to change)
Long story short: if you don’t walk the talk, you don’t make the list.
What this means for us
We’ve always believed that doing great work starts with enjoying where you work. That doesn’t mean ping pong tables and bean bags, it means feeling trusted, supported, and free to be yourself. It means flexibility that actually flexes. And it means being able to grow without having to shout for attention.
The fact that our team rated us so highly means the world. We’re not perfect (we’re still figuring out how to keep the office plants alive), but we’re committed to making initio a workplace that’s safe, empowering, and – dare we say it – fun.
Why it matters
At the end of the day, great insurance isn’t just about technology or pricing, it’s about people. People who care about customers, push boundaries, and back each other every day. That starts with culture. So this award isn’t just a nice badge, it’s a reflection of what we’ve built together.
Thanks to our team for making initio what it is. Let’s keep doing it differently.
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