Initio leads the pack on innovation, it was the first company to provide instant house insurance online. Whether it's a rental property, holiday home or your main residence (and contents), Initio has a market leading insurance policy that can be purchased in an instant.
We don't expect you to build your own policy, we include the things that matter, bells and whistles too.
We provide instant, online quotes for your property, and take the same approach to claims.
We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.
Get a quote in seconds. No personal contact details required.
We spend every day improving the website so that customers can enjoy a modern non-creepy insurance experience.
Founded in 2011 by a couple of Kiwis set on making the process of getting insurance easy and paying claims fast.
Getting house insurance was clunky and these two friends knew what was needed to fix it. Rene's insurance and commercial knowledge, combined with Sam's software engineering was a match made in heaven.
Lumley General Insurance backs initio as its insurance partner, and the first online house insurance policy is purchased online for a rental property in Hamilton. Quoted in seconds, insured in minutes - 100% online.
Holiday home owners that also rented their bach to paying guests needed an insurance solution. Initio built a specific policy for Kiwi bach owners, and Bookabach spread the word.
The very purpose of initio's existence is to help out when a customer is in need. This was its time to shine, and it did. Initio facilitates the $255,000 rebuild for an Auckland property.
Initio's origin was with landlord insurance. Initio deployed an enhancement to its online offering to make it easier for landlords to add loss of rents, contents and malicious damage cover to their policy.
NZI (IAG New Zealand Ltd) acquires Lumley insurance. NZI confirms its commitment to initio and it's vision for digital insurance.
Initio is selected as the insurance partner to the 10,000 member strong NZPIF for the provision of rental property insurance.
Customers asked for it, so we built it. A combined policy for owner occupied homes and personal contents, including the ability to add specified items like rings, watches and bikes dynamically.
Kiwi’s collectively choose to entrust initio with $1b of insured property. That's a heap of New Zealand's houses insured with initio, from Cape Reinga to Bluff.
Initio kicks off its mission to pay claims as quick as it insures properties. The claim process is streamlined and is a success with the fasted non-complex claim paid in 28 mins (money in the customers account).
Property owners wanted a way to insure blocks of flats and apartments so initio built this feature - all online, insured in an instant.
Recognised by The Australian & New Zealand Institute of Insurance and Finance for the innovation, and underwriting as a Managed General Agency of NZI.
GRA Property Accountants (New Zealands biggest accounting firm - by number of tax returns) selects initio as its insurance partner.
The Australian & New Zealand Institute of Insurance and Finance Awards Rene Swindley as the 2018 Young Insurance Professional of the Year, citing his leadership in insurance innovation and technology.
With the experience of 5 years of claims data, three new policy wordings were developed to meet the needs of the initio customer. initio landlord & holiday home policy, initio home owners policy, initio contents policy.
Kiwi's collectively choose to entrust initio with $2b of insured property.
An automatic monthly renewing insurance policy. Our customers wanted a payment solution that allowed them to set and forget their insurance, with an automatic payment by credit card each month.
Kiwi insuretech platform recognised for changing property insurance. The Australian & New Zealand Institute of Insurance and Finance recognising initio for its customer-centric digital insurance products that enable customers to instantly change and update their policy themselves online.
Presentation to the Insurance Council of New Zealand and 500 attendees on how insurers need to change for the insurance buyer of tomorrow.
We get super smart about insuring property by its specific latitude and longitude - which means real time underwriting and smart data
Paying claims even faster is our mission. Smart claims will provide customers with real time advice and an instant response to their claim.
Customer's asked for it so we are building it. Instant online motor vehicle insurance to compliment the existing home and contents covers. Coming soon.