Easier, faster, smarter house insurance

We use our technology to save you time and money

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We don't expect you to build your own policy, we include the things that matter, bells and whistles too.

Everything online

We provide instant, online quotes for your property, and take the same approach to claims.

Support on claims

We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.

Get a quote in seconds. No personal contact details required.

You're in good company

Join tens of thousands of happy customers using initio

Average review rating of 4.8 out of 5

Have paid promptly when we had a claim. Competitively priced, well laid out website.

Catherine, Apr 14, 2024

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Great price and easy to use website to get my insurance needs met. Thanks! :)

Jin Hoo, Apr 14, 2024

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