House & Contents Insurance

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What does House & Contents insurance cover?

Full House Replacement

Repairing or replacing your damaged house, and other things like driveways & fences up to your rebuild value.

Personal Contents

Replace or repair your lost or damaged belongings on a new-for-old basis.

Legal Liability

Legal & liability costs if an accident damage's other's property, or injures another person.

Benefits of our cover

  1. Temporary Accommodation

    Up to $20,000 of accommodation for you, your family & pets if your house is damaged and can’t be lived in.

  2. One Excess per Event

    If there’s damage to both your house & contents (e.g. flood), you’ll only pay one excess for both claims.

  3. Reduced Glass Breakage Excess

    Reduced $250 excess for all glass breakage claims.

  4. Excess free Keys & Locks

    Lost, stolen or think someone’s copied your keys? We pay to replace keys and related locks up to $1,000, with no excess.

  1. New-for-Old Replacement

    Most contents repaired or replaced to new condition, rather than depreciated to second hand value.

  2. Contents in Transit or Storage

    Contents covered when temporarily removed from your house; in transit to a new house, or stored at a bank or commercial vault.

  3. Hidden Gradual Damage

    $3,000 for gradual water damage from a hidden water or waste pipe at your home.

  4. Excess free Blocked Pipe

    If you have a blocked underground water or sewage pipe, we’ll cover $500 to unblock it with no excess.

See policy wording for full details of cover

Download Home Insurance Policy        Download Contents Insurance Policy

How are contents claims paid out?

Our comprehensive replacement cover means most items are replaced new-for-old and only some items like books & clothing are covered by their second-hand market value.

What’s the difference between New-for-Old and Market Value replacement?

New-for-Old Replacement

Item is replaced or repaired to new condition. You lost your iPhone 11 that you purchased last year and $1,500 is paid for a brand new replacement iPhone 11.

Market Value Replacement

Item is replaced or repaired to current value. You lost the same iPhone 11 you purchased last year, and a depreciated $750 is paid based on its second-hand market value.

View full list of market value replacement items

Why initio?

We use our technology to save you time and money

Great cover

We don't expect you to build your own policy, we include the things that matter, bells and whistles too.

100% online

We provide instant, online quotes for your house, and take the same approach to claims.

Support focused

We're here to support you, not sell. Let us show you the way to better insurance.

You’re in safe hands

If disaster strikes, you’re in good hands. Initio policies are underwritten by NZI (IAG New Zealand Ltd). Standard & Poor’s have given IAG a AA- ‘Very Strong’ Financial Strength Rating.

Learn more about our financial strength rating

Common questions about house & contents insurance

You’ll need to choose a sum insured that’s enough to fully demolish and rebuild your house to its existing size (at today’s building costs).


If you’re unsure what the rebuild costs would be, we recommend you use the Cordell SumSure Calculator to help you get an estimate.


See here for our full guide on choosing your sum insured.

Visit our guide on how to switch your policy to initio.


First make sure your new initio policy is in place. We let you place cover any day up to a month in advance.


You’ll then need to contact your insurance company and tell them to cancel your policy from the same date.

Don’t worry about getting the square metre size perfect. We only ask for an estimate.


We’ll pay to fully rebuild your house to its existing size, up to the sum insured you select. If your house suffers a total loss we’ll be able to use past records to find its exact size.


Therefore an estimate of the size is enough, while selecting an adequate sum insured is more important.

Our contents policy has limits on certain items such as jewellery and bicycles. You will need to specify items that are worth more than their limits to have full cover. To see the list of items and their limits, see here.


You don’t need to specify other high values items such as laptops or furniture. These are automatically covered as part of the contents sum insured you select.

When you insure your house with Initio we instantly email a copy of the certificate to your email inbox. No delays, we use technology to save your time and money.


You can generate and amend the insurance certificate yourself at any time through your initio dashboard login.

How likely are our customers to recommend initio?

By Anand Kumar,
Best value for money and easy to get the insurance online
By Tim,
Great quoting process, easy to use and good rates
By Brendan,
Easy to use website
By Melanie and James,
nice and easy, and the paying monthly thing is great.
By Jennifer,
Easy to use and very flexible
By Edward Geoff,
Everything went like clockwork, and after my trip through your site and learned how to navigate it, the smooth flow was excellent. Also if had good customer service from Andre, helpful and polite. Thanks
By Kevan,
Good service.
By Robert,
By Neil,
competitive premium. Easy to renew.
By adriene,
Awesome work team so easy to use system an great price
By Angus,
By Steven,
By Dorothy Rene,
So easy to follow and very helpful person on the phone.
By Doug,
By Grant,
How easy does Initio make it?? Amazing!!
By Tim,
Easy and simple to do online.
By Gregorius,
you are cheaper, especially since I can choose my rebuild value and excess
By Joel,
1. Extremely easy to use and very straightforward. 2. Very well priced. 3. Helpful staff that knew what they were talking about
By James,
Great service and provider
By Samuel,
Very easy to do. Explanations on the website make it clear what you are insuring, plus the price is competitive ;)
By Max,
Price and key replacement excess exclusion!
By Brendon,
Super easy to set up, no BS forms you have to full out.
By Andra,
The online was easy to use and not difficult as other insurers were
By Patricia,
By Abraham,
Easy and Fast service
By Lily,
Extremely easy and quick to apply
By (Helen)Hui Chuan,
Good service, and quick respond to customer's claim.
By David & Hannah,
super easy an friendly.
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quick and easy. Seems too easy to be a true for an insurance company!!!
By Alan,
By David,
So easy and filled requirements.
By Vivek,
By sheryl,
By Anthony,
Has been straight forward and simple during my 4 years of policy
By Davide,
By Garth,
so easy to sign up, great rates etc.
By Marc,
By Brendon,
By Yoke Leng, Sophia,
Competitive rates and ease of use of website
By Jim,
Great modern online insurance option- excellent for NZPIF members
By Philip,
Price hasn't changed. Happy with online process, its nice and fast/fluid experience
By Alister,
Good value, simple and upfront info so you know what you're getting.
By Gareth,
Very easy to get a quote, quick answers to my questions, plus they provided a helpful comparison to my current policy. Definitely recommend.
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Good n fast easy to deal
By Geoffrey,
Great company to deal with!
By Ian,
You are the best
By Glenn,
Easy and hassle free. Option to add/include special items. Competitive pricing
By Peter,
Huge savings on my policy and easy to do online
By Melvin,
Great and ease of service from Initio. Thank you.
By Dianne,
So simple and easy to arrange insurance; and a competitive premium - thank you!
By Nicola,
Simplistic - hopefully reliable!
By Sarah,
Easy process and prompt communication
By Maxine,
Very good pricing
By Gareth,
Good service and prices. The cost breakdown is useful, shows just how much this government is clipping the ticket.
By Jeremy,
Easy and simple to use!
By Christine,
Easy to renew. Good prices
By Michael Lawrence,
great reminders. competitive cost of policy and extensive inclusions
By Sarah,
By toni,
Not really sure; it was easy to get, lets hope you easy to deal with
By Nikolas,
Easy process - easy to navigate website and easy access to info - but most importantly competitive pricing.
By David,
By Leigh,
Competitively priced and easy to set up.
By Jeremy,
easy as to renew and update the policy! Keep up the good work team
By Rene,
By Ian,
About $600 less than what pic insurance brokers were going to initially charge me
By Jacquie,
seemed very straightforward to set up but not had any dealings yet so we will see if you're worthy of 5 stars!
My Daughter Pam Hanretty recommended me and tells everyone how wonderful your service is
By Paul,
By Lois,
Easy to deal with
By Joe,
Easy and straightforward to set up insurance
By Lisa,
So simple and quick to use.
By Mike,
Value for money and so easy.
By Julena,
Easy, simple, and I have control over how I insure ... thank YOU!
By Jacobus A,
So hassle free, easy to use, quick to update with instant communications! Not to mention the competitive premiums. Keep up the good work
By John,
Good value, easy to deal with. Simple.
By Morree,
Haven’t needed to use you, so can’t give 5 stars.
By Conrad & Jill,
Easy to deal with and very competitive
By Raewyn,
Simple to do, also love being able to play with the different boxes and see clearly how it affects premiums!
By Michael,
Process is easy, and communication is quick and informative
By Jane,
I have appreciated the flexibility of Initio, providing a policy to insure our house under different circumstances. Both when it has been used purely as our own home and when it has been used partly as a holiday rental. It was very simple to switch the house status from one to the other when updating the policy.
By frederik,
Great way to get insurance business sorted
By Anthony,
Best cover, best price.
By John,
By Matthew,
Best house insurance company in setting up and renewing.
By Nick,
By Kate,
Easy to renew online. Very user-friendly website.
By david,
Value for money, easy to do on line.
By Elizabeth,
easy to do and responsive to questions.
By Sophia,
Ease of use for the online application. Spoke to someone on the phone, very helpful and to the point information. Would recommend to others.
By russell,
It was so easy
By Craig,
Simple website to use Really good cheap policies
By Brenda,
awesome & so easy
By Lisa,
By Liam,
Love being able to do everything online.
By Sam,
Cheap policies, easy to deal with but mainly the comprehensive cover for rental properties.
By bruce,
Very easy and quick to renew our policy
By Joel,
Ridiculously easy and provides what we need.
By Wendy,
Easy to do, highly rated company
By Ezra,
Quick, easy and is better priced than our last insurance company.
By Janet,
Excellent customer service, online dashboard easy to manage with instant information to access.
By Neil & Margaret,
By Nathan,
Very easy to use
By Mark,
Because you are easy to deal with!
By Michael,
Decent prices
By Stephen,
Simple wording, by having a rapid quoting system- there is less wriggle room for both sides. Basically when I last read the policy, it seemed straight forward and fair. I have not reread it since then such is the level of confidence it inspired
By Alan,
Super easy and great value.
By Murray,
Always easy and simple and clear.
By Pam,
You guys ROCK!!!! I was happy with your service (as you can actually speak to real people when you need to!) but your online system is fantastic! I also sadly had to have a pretty big claim with you when I had fairly recently changed to your company for my insurance needs - and was just totally blown away with the efficiency and professionalism of how you handled it all! Keep up the fantastic work - and I cant wait till you do vehicle cover too!
By Geoffrey,
Great to deal with!
By Michael,
So easy to review and renew a policy
By Randi,
Because of the detail you requested to insure our property. Many insurance companies do not state all that is required upfront but instead place it in the small print. Once you were sure our property met your requirements insurance was easy. Thank you.
By Phillip & Victoria,
By Troy,
Ease of use on website and competitive pricing
By Catherine,
Very east and straight forward, and very competitive pricing compared to other quotes I received
By Stuart,
Easy to understand and low cost home and contents insurance
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Easy to fill in forms, no stupid “need more info, contact us”. Instant answers.
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very easy and straight forward!
By Peter,
stuffed up visa payment system
By Nick,
That was far too easy! Great price (relative to my prior policies) too!
By Craig & Robyn,
Setting up a policy all went well. Can't comment on claim process yet.
By Michael,
By Jeremy,
By Lena,
By Kaye,
great you have the option to pay monthly now, thanks.
By Madawi,
By Nicholas,
Quick, easy and very competitive premium.
By Andrew,
Pretty easy to get a quote and buy insurance.
By Chris,
Quick and easy! Cheers Initio
By Samuel,
By Graeme,
Easy to renew policies and when I made a claim it was handled quickly and well.
By Jackson,
So easy to use! So far so good:)
By Gavin,
Good cover for a competitive price and easy to renew and update as everything is online.
By Samuel,
By Lionel & Robyn,
The process is so quick and easy
By Karen,
You were recommended by my Mortgage Manager and the whole process was very simple with competitive rates
By Anthony,
Very satisfied.....uncomplicated
By Vivek,
Value for money and comprehensive policy. 5 Stars!
By Anthony,
Value for money. Convenient. Comprehensive Cover. Competitive.
By Elliot,
Great easy way to get a quote and to buy insurance. No hassle easy to follow instructions. Premiums are competitive and miles better than the insurance company that I had been with for nearly 30 years. Initio answered the phone in an appropriate time when I was making an inquiry, and a salesperson returned a call promptly when they were required. Cheers. Many thanks.
By Hongze,
By Adam,
Simple and reasonably priced
By Philip,
Haven't had any issues yet but very easy to sign up and good price. It would be great if there was also no claims bonus or some way of reducing the contents insurance i.e 30,000 value not just starting at 60k or none.
By Deanna,
Simple, easy, logical and competitive
By Geoffrey,
Great to deal with!
By Gareth,
great service, friendly and helpful staff, prices
By William,
By Judith,
Just as easy as the first one. Wow.
By Judith,
For an old girl like me you made it really easy, thank you
By Leslie Brian,
Online Insurance Cover is easy and convenient and the Hamilton contact is excellent when we have needed to contact Initio for queries, etc.
By christopher,
if is affordable and easy website to navigate.
By David,
Easy to understand, intuitive and competitive price. Thanks.
By David,
Easy to insure. Reasonable premium.
By Andrew,
Easy to deal with
By Michael Lawrence,
Easy to renew, competitive, friendly!
By Philip,
All information is readily available and very easy to update or choose additional cover if needed.
By christine,
By Grant,
By Jordan,
By Brian & Glenda,
Fabulous service
By John,
Like the service, and also liked the 6 month inspection which you now changed to three months unfortunately.
By Genjun,
By Lili,
Very simple and intuitive website.
By Caraline,
Easy peasy
By Carl,
Nice easy sign up. Good price. Dashboard is fantastic.
By Lisa,
By Aaren,
By Anthony,
The right policy at the right price plus you have been excellent when it comes to making claims
By Esther,
User friendly site, reasonable pricing, caters to holiday rentals.
By Suzanne Anette,
So far I have no reason to complain about anything.
By John,
By Josh,
When it comes to making a claim, Initio have amazing customer service. They were extremely helpful every step of the way.
By Catherine,
Good website layout, well written documents, good price.
By Craig,
Good pricing, simple site to use, quick and easy.
By Joanne and Jason,
Easy, but would like to deal with a person when insuring such an important item.
By Liam,
The online process is really easy.
By Janet,
Easy to navigate website, friendly informative staff with quick responses. Suze Ferry is excellent to deal with.
By bruce,
Ease of service
By Quinton & Wendy,
Good bastards
By Vivek,
By Simon,
Great price and good service.
By Murray,
Easy, quick, simple
By Pam,
Brilliant!! Saved me lots - now have 5 policies with them - so simple and straight forward
By Srikrishna,
Easy and hassle free insurance quote through to buying. Highly recommended
By Nicholas,
By Nancy,
Site was easy to get around. I have already recommended for another house.
By Beryl,
Just insured our new build through your website (via NZPIF) and what a breeze! Thanks. Awesome service.
By Luke,
Quick and easy signup process, rates very competitive ... I hope I never have to claim but if I do I hope the service will be superb :)
By Steve/Trish,
Always found easy to deal with and we have past and currently several policies with you.
By Lena,
By Gail,
Easy to follow the instructions to re-new the policy and I recently had a claim due to power fluctuations. There were no issues or delays on your part and the money was in my bank within one week after the claim was made.
By Jiri,
EASY DONE - awesome to renew, hopefully claim will be also easy if I ever need it ;)
By Michael,
By Rob,
Super quick and user friendly site, and initio include the things that really should be insured.
By Lionel & Robyn,
Very easy to update details and renew policy
By Joanne,
So far ... so good.
By Shirley,
Easy, also Initio dealt with our Kaikoura earthquake claims in a professional manner, and there were no hassles.
By Anthony,
Seems easy and efficient. Never had to make a claim and hope that to continue
By Dominic,
Saved me money, and was relatively easy
By thomas,
Easy to do and price competitive
By Robert,
Easy on line renewal
By Lee,
Easy to use online service, great prices and have already recommended to others.
By Glenda,
I lodged the claim online late at night and was advised by 10am the next morning that the money was in my account. This was way beyond my expectations and allowed me to buy a new phone immediately. I have since told a number of people about my experience with Initio. I was very happy with the prompt service. I found out about Initio because it is recommended at Property Investors Palmerston North. It gives me great cover for a reasonable price. Thank you.
By Roger,
After 4 or 5 years as a client Initio is still the simplest insurer to deal with and has overall the best package to suit our needs.
By Leslie Brian,
By Karen,
Cheaper. Have sent the info on to my 2 sons who own houses!
By Bill,
By Jeremy,
Best value for money, compared to my previous provider. Also really easy and clear when signing up!
By John,
Great service from Suze Ferry
By Grant,
By Dmitri,
Happy customer
By Gordon and Carol,
On line policy prices are getting too expensive and we will be checking else where to see if we continue with Initio
By Caraline,
Covientient and much cheaper than other insurers
By Tony,
I was very pleased with the whole claim process.
By Paul,
Simple, understandable, low premium
By Lisa,
because you are pretty good... but thankfully I have not had to make a claim .... then we will see ;)
By Paul,
I like that you are patient and that you were able to answer any questions that I had about the claims process. The claims process went smoothly which helped a lot when I was quite stressed over the house flood.
By Cathy,
Because Michael told me to - it was great though :) I just put a rental property and my own home through you guys online and you saved me over $1200 - thanks
By Paul and Leyette,
Easy renewal, reasonable premiums
By Alita and Jonathan,
By John,
Good Service.
By Craig,
Easy to obtain quote and then proceed with cover. Reasonable charges. Good response from Support.
By Joanne and Jason,
It's easy and Frank people are super friendly and easy to use.
By Lisa,
By Barry,
Always a pleasure to deal with and quick to respond to questions. Competitive pricing and easy to see what's due and pay via the online dashboard.
By Chris,
Very effecient and friendly staff. The online claim form is very easy to use and convenient. Claims were easy and payments were quick. Due to these reasons, I have just renewed my policy for 2018-19 with initio.
By Anita,
Ease of use and relationship with Bookabach.
By Jeremy,
Very simple and straight forward to use and very cost competitive.
By Jacob,
By Steve and Trish,
We have had several rental policies with you previously and currently still two plus now our private home and have always found all dealings excellent. We believe we have good cover for reasonable premiums.