Initio started with a simple question: Why is insurance still so hard?
We get it—some people don’t want to read a wall of text about insurance (fair enough).
So, we’ve made it visual. This page is for the visual learners, the skimmers, and anyone who’d rather hit play than scroll.
You’ll find the good stuff here: our origin story, an animated peek at the initio brand, behind-the-scenes with the team, and get a few insurance tips along the way—without the waffle.
It’s insurance, but in video form. Simple..
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We saw what Kiwis actually needed and built it – disrupting insurance was just a side effect.
It all started as a side hustle, long nights, weekends, and no clue if it would work.
Then, one day, an online quote turned into our first-ever customer. No paperwork, no waiting.
Trying to insure our own properties showed us just how broken the system really was.
We thought, “This should be easier.” So, we made it easier.
Behind the screens at initio — where clever meets simple.
From bold ideas to proud milestones, here’s what drives us.
Creativity drives us to challenge the norm, automate smartly, and design processes that genuinely improve the customer experience. It all starts with exceptional people, because the right team turns tough moments into stories of trust.
Our values shape everything we do – from building trust through transparency and data security, to blending smart tech with human support. We’re digital by default, human when it matters, and always focused on creating simple, seamless experiences that put customers first.
Initio’s smart platform gives you a tailored property quote in seconds — just from your address. Every step is designed to be simple, fast, and transparent. Ready to see for yourself? Get a quote in seconds
At initio, we let our customers do the talking. With 5,000+ website reviews and some fabulous Google reviews, it’s clear our focus on simplicity, transparency, and service is hitting the mark. See what building trust really looks like.
Our video series that breaks down the tricky bits of insurance into simple, straight talk.
We cover the stuff you’ve probably wondered about when it comes to insurance.
Dive into how we’re cutting the jargon for good. Our platform is packed with helpful content, and we’ve trained our chatbot, Chad, to find it for you. Just head online, ask Chad your question, and he’ll point you in the right direction. Simple.
Unpack the difference between market value and replacement value – why they’re not the same, and why it matters when insuring your home. Whether you’re buying, building or reviewing your cover, understanding this difference could save you from being underinsured.
What factors really affect the premium on your house? (spoiler: it’s not just about the size). Where your house is, what it’s made of, whether you rent it out or live in it yourself- all of it matters.
Smart thinking, straight answers, and a whole lot of teamwork.
We’re some of the people behind initio, using tech to make insurance simple.
He’s been part of the team from the early days, so if you’ve ever thought “that was easy” after sorting your insurance online, you’ve probably got Jase to thank.
Tash is part of the marketing team at initio, helping to bring our brand to life and make insurance feel a little less… insurance-y.
James is one of the customer support legends at initio. If you’ve called, messaged, or emailed us, there’s a good chance you’ve already chatted with him.
She’s all about making sure we communicate clearly, stay human, and always keep our customers front and centre.
We asked the team what makes initio special. Turns out, it’s not just the coffee or the table tennis — it’s the people, the culture, and the way we work together.