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Easier, faster, smarter house insurance

We use our technology to save you time and money

Kickass cover

We don't expect you to build your own policy, we include the things that matter, bells and whistles too.

Everything online

We provide instant, online quotes for your property, and take the same approach to claims.

Support on claims

We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.

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You're in good company

Join tens of thousands of happy customers using initio

Average review rating of 4.8 out of 5

Initio is a fantastic insurance company to deal with in terms of easy to use, staff are friendly when you have to contact them and when you do unfortunately need to claim, which was necessary recently, they were awesome. Additionally they are instant with their pricing and you are able to select cover types and ceilings along with excess's appropiate to your requirements.

Warren, Jul 10, 2025

Landlord cover

Easy to do. Price is OK.

Mike, Jul 10, 2025

Landlord cover

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