Easier, faster, smarter house insurance
We use our technology to save you time and money
Kickass cover
We don't expect you to build your own policy, we include the things that matter, bells and whistles too.
Everything online
We provide instant, online quotes for your property, and take the same approach to claims.
Support on claims
We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.
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You're in good company
Join tens of thousands of happy customers using initio
Average review rating of 4.8 out of 5
Best service
Landlord cover
I would highly recommend Initio to friends and family. The process was fast, straightforward, and the communication—especially from Toby—was clear and professional. They were understanding of our situation and provided the confirmation we needed promptly. A great experience overall.
Landlord cover
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