Easier, faster, smarter house insurance
We use our technology to save you time and money
Kickass cover
We don't expect you to build your own policy, we include the things that matter, bells and whistles too.
Everything online
We provide instant, online quotes for your property, and take the same approach to claims.
Support on claims
We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.
Get a quote in seconds. No personal contact details required.
You're in good company
Join tens of thousands of happy customers using initio
Average review rating of 4.8 out of 5
Excellent Company plus awesome service
Landlord cover
So easy, so fast, best prices... all other companies took hours and hours on the phone and this took me less than 10 minutes!!
Landlord cover
Award-winning innovation
We are thrilled to receive the 2024 Canstar Innovation Excellence Award, celebrating our dedication to setting new benchmarks for convenience and efficiency in insurance claims.
As seen in
Compare house insurance cover
Its the most common question we get, so we've built this guide to help you compare.
Backed by
Official Insurance Partner of
