Easier, faster, smarter house insurance
We use our technology to save you time and money
Kickass cover
We don't expect you to build your own policy, we include the things that matter, bells and whistles too.
Everything online
Everything insurance is online with initio. From instant quotes, to managing your policies, and making claims.
Support on claims
We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.
Get a quote in seconds. No personal contact details required.
You're in good company
Join tens of thousands of happy customers using initio
Average review rating of 4.8 out of 5
Was with State for sixty years and then they cancelled all my policies - over twenty of them - and when I called them no help was forthcoming. Initio was recommended by a friend and when I phoned Initio spoke with a friendly operator and was helped through your system (I'm not very computer literate) which gives me access at all times giving me options to get the best cover given all circumstances.
Landlord cover
Convenient and clear.
Landlord cover
As seen in
Compare house insurance cover
Its the most common question we get, so we've built this guide to help you compare.
Backed by
Official Insurance Partner of
