What is initio and how does it work?

Initio is an online insurance underwriting agency, which is underwritten by IAG (AA- financial strength rating learn more). 

Being 100% online means all payments, changes and cancellations are done instantly on the website, at a time that works for you.

We are property insurance experts, who specialise in landlord cover. We also offer a full range of cover across house and contents, holiday home and car insurances. 

Using technology to make purchasing insurance easier means that there are no wait times when you need to speak to a customer service team member. Our state of the art customer dashboard allows policies to be fully managed online, putting our customers in the driver’s seat.

The customer dashboard allows customers to add or cancel policies, manage billing and review updates on claims. Submitting claims is also made easy through the dashboard, which guides you through the information that’s needed. Once submitted, a dedicated initio claim manager handholds the claim through the process from start to finish. 

Online isn’t for everyone, but we believe it’s the only way to offer great cover, great service, at a fair price. Just ask any of our 7,000+ initio customers!