Initio wins 2025 Insurance Innovator Award

Posted on September 25, 2025

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We’re proud to share that initio has been recognised as a 5-Star Insurance Innovator in the 2025 Insurance Business New Zealand (IBNZ) awards. This award celebrates the companies that push the industry forward with real innovation, delivering meaningful results for customers.

Why this award matters

For us, innovation isn’t about shiny technology for the sake of it. It’s about using smart digital tools to make insurance simpler, faster, and smarter for homeowners and landlords across New Zealand. That’s why being recognised by IBNZ is special. Their judging looked not just at new ideas but also at proven results – how those ideas genuinely improve outcomes.

In 2024, we rolled out major improvements to our platform:

Smarter online quoting that allows customers to compare cover and buy a policy in minutes
A more intuitive dashboard where policyholders can manage their insurance 24/7
Faster claims processing supported by real-time updates and better data sharing
Behind-the-scenes risk technology that reduces friction for customers while keeping cover accurate and fair

Each of these developments was designed with one question in mind: how does this make life easier for our customers?

Smart insurance for smart people

Our customers are busy people who want insurance to just work – without the jargon, paperwork, or hold music. That’s why we’ve built a platform that puts control in their hands. The award validates that our approach, removing complexity and giving transparency, is working.

For example, being able to update your policy online, lodge a claim, or instantly access documents via your client dashboard isn’t just a “tech feature.” It means less stress when something goes wrong, quicker answers, and confidence that you’re in control.

What it means for our customers

Recognition from IBNZ is encouragement to keep going. But the real win is for our customers. Because every innovation we introduce is about:

Saving time – no waiting on hold or posting forms
Clarity – cover explained in plain language, upfront
Confidence – knowing you can rely on us at claim time
Fairness – technology that helps us keep pricing sharper and more accurate

Our customers sit at the front of every decision we make. This award highlights that focusing on them, rather than outdated processes, leads to better outcomes.

Looking ahead

We’re proud of the recognition, but we see it as a milestone rather than a finish line. Innovation never stops, and we’ll continue to improve how we serve New Zealand homeowners and landlords.

Complex insurance, made simple.

Try it for yourself. Start by getting a quote

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