Initio wins Deloitte Fast 50 ‘Fastest Growing Services Business’
Big news from team green: initio has been named the Fastest Growing Services Business in the 2025 Deloitte Fast 50 for the Central North Island region.
The Fast 50 celebrates Kiwi businesses that are shaking things up – growing fast, breaking barriers, and doing things differently. So, to be recognised in that crowd means a lot.
Standing out in a global crowd
What makes this even bigger for us is that initio is a solely New Zealand provider, serving only Kiwi homes and properties. In a Fast 50 field dominated by businesses with international footprints, the pool of local-only providers like us is small.
A few weeks after the regional results, Deloitte announced the national rankings, and we were named 28th across all of New Zealand, alongside other businesses that are growing by innovating and reshaping their industries. Achieving that level of growth is a clear sign there’s real demand for simple, digital-first insurance built here, for here.
Fast growth, even faster insurance
At initio, we’ve never been about “fast” for the sake of it.
We move quickly behind the scenes so our customers don’t have to rush or wait. No hold music, no paperwork, no endless forms – just simple, smart insurance that lets you get on with your day.
This award is a nod to what can happen when you mix clever tech, great people, and a bit of Kiwi practicality.
Good tech means nothing without good people
Our platform has come a long way since the early days. But the real growth story is our team – the humans who keep improving, building, and rethinking how insurance should work.
Being recognised by Deloitte as New Zealand’s fastest-growing services business proves that doing right by people (and writing a few lines of excellent code) really does pay off.
More growth on the horizon
We’ve achieved a lot, but we’re just getting started. Our partnership with IAG opens up opportunities to grow faster and broaden our product range, while keeping the same focus on simplicity and digital experience.
IAG NZ’s investment means we can keep doing exactly what we do best:
- Enhancing the initio platform and tools you use every day
- Delivering new features that make insurance even easier
- Continuing to offer exceptional service and value
With IAG NZ’s insurance backing and investment, we’re in an even stronger position to keep protecting what matters most to you.
Thanks for being part of it
A massive thanks to our customers, partners, and the whole initio crew. You’re the reason we get to do what we do – and do it better every year.
Here’s to more growth, more innovation, and maybe a few more trophies for the shelf.
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