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online insurance at its best

Transacting your insurance online does not get much better than with initio. We just want to make it as easy as possible; no unnecessary forms to fill out or paper wasting documentation to clutter your house. Judging by the number of policies the website is transacting it certainly looks like people are enjoying our approach.

You will notice that one of the major benefits of this online approach is that we can provide our exceptional cover at very very competitive prices. Online rental property insurance is just the beginning; we hope to bring you domestic house insurance and contents insurance soon. And all online as they should be.