Easier, faster, smarter house insurance
We use our technology to save you time and money
Kickass cover
We don't expect you to build your own policy, we include the things that matter, bells and whistles too.
Everything online
We provide instant, online quotes for your property, and take the same approach to claims.
Support on claims
We are on a mission to cut the nonsense and pay claims fast; we love paying claims, not delaying them.
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You're in good company
Join tens of thousands of happy customers using initio
Average review rating of 4.8 out of 5
We feel like family service A very good relationship with us As a generous friendly advise with lots of patience Strongly recommend
Landlord cover
Initio company looks after us very professionally, and with a good response and explains us clearly We love it
Landlord cover
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