Why customers choose initio

We believe insurance should be straightforward and you're supported when you need it.

Get instant quotes

Just using your address for most New Zealand homes

Manage insurance

Update your details, bind cover or cancel online, whenever it suits you

Lodge claims

Online with updates as they move through our digital claims process

Talk to real people

Who genuinely care about helping you get things sorted

Don't just take our word for it

Initio is so easy to use, even for someone as un-tech savvy as me. Its great to be in control of my landlord insurance… I can manage the lot and I love it.

How likely are our customers to recommend initio?


The quote is the easy part

Getting a quote only tells part of the story. The real difference between insurers often shows up when you need help, make a claim, or have a question that can’t wait.

At initio, we’ve built insurance to be simple from the start, and supportive when it matters most.

Insurance that fits around you

Nobody wants to spend their day sitting on hold. That’s why we’ve built a smarter way to do insurance. Get a quote online in seconds. Manage your policy online. Make changes when it suits you. Lodge a claim without chasing paperwork.

And if you’d rather talk to someone, our New Zealand-based team is only a phone call away.

Online when you want speed. Real people when you want help.


Ready to see the difference?

Whether you’re looking for house, landlord, or holiday home insurance, getting started only takes a few moments.

Get a quote in seconds. Become a customer and see what happens after the quote. That’s where the initio difference really begins.

Looking for more details?

See how our policies compare